Search Engine Optimization
Pay Per Click Perfection
There are several methods that you can use to drive traffic targeted to your website. One of the most effective techniques that you can use today is Pay Per Click services like Google Adwords, Yahoo Search Marketing, and MSN. You also want to make sure that the Pay Per Click targeted traffic converts. These networks have very high conversion rates, IF you use them correctly. You can waste an unnecessary amount of money and sap your advertising budget quickly if you use them incorrectly. Since you're going to be paying for clicks on Google for example, you want to make sure that all of those clicks count.
You want to get traffic to your site, but if the traffic is not converting then what's the point? You want to target the keywords where people are searching for something very specific. Ultra-targeted keywords where you target people who are ready to purchase. For example, if your keyword terms can include "buy" if you're trying to sell something, you will find that most of the people who are clicking on your ads are in the final stage of the buying cycle. When it comes time to actually bid on keywords, keep in mind that it may take a little experimenting in order to get things just right. You’ll notice that the search engines will try and help you.
The suggested bid price for each keyword phrase is just that, a suggestion. Stick to a daily budget that you can afford and an acceptable bid amount. This will allow you to create a nice test ad to see how you’re doing. Once you have your targeted keyword list complete and you’re comfortable with you bidding amounts, it’s time to create your test ad. A well written test ad should have your keywords in the title, description, and URL. When you place your keywords in these places, you’re ad is going to stand out because all of your keywords will be highlighted. So now how do you get to Pay Per Click Perfection? Monitor your results – You will need to pay close attention to what’s working and what isn’t. If your click through rate isn’t up to par or your conversion rate is low, you can make the necessary adjustments because your constant monitoring is paying off. Analysis your results – What is your return on investment (ROI) based upon how much you’re spending for the top position of the search results in Google? Are there any more cost effective ways for you to optimize? Are you paying too much for a 1% Click-Through-Rate (CTR)? Perfect your results – After your monitoring and analysis are complete, try tweaking your ads to increase your return on what you’re spending on ads. With this information readily available, it’s beneficial to create different variations of your ad to test.
The key aspect is to make your changes very small. So let’s say that you create 3 test ad campaigns with very small variations. There’s obviously going to be 1 out of the 3 that converts the best. So you can discard the 2 poor performers and keep your golden egg. You can achieve Pay Per Click Perfection when you continually test. Create highly relevant ultra-targeted keyword lists and construct customized ads for each one to get cheaper cost per clicks. The end result will be top page positions. Perfection is within your grasp.
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