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How Your Site Affects Your Pay-Per-Click Income

A discussion of how your web site and choice of web host can affect your pay per click income and advertising efforts. Pay per click programs are not for everybody. Although they can serve the dual purpose of bringing in income and improving your web traffic the best campaign in the world won't work for you however if you have a site that is down or with broken links. As pay per click programs are all about clicking you need to make sure that your web host provider is not shortening your earning time by putting a nice big 404 on your pages at certain times of the day or sabotaging your affiliate graphics or search engine boxes with little white squares containing red X's (a favorite technique of http://bravenet.com) Another thing to keep in mind is that if your web site has limited bandwidth, don't expect to make money with pay-per-click programs. Find solid, reliable webhosting that can support a large volume of traffic.

This means the site can’t be free. In order to make money in the pay per click business your site needs to support a lot of traffic without technical interference. One way that pay per click programs and people that you might want to trade links with ask you to prove technical expertise is to provide statistics that your site gets a certain amount of clicks or visitors each month. This is where software can come in handy so you have evidence that your site does not go on and that what is showing on your web counter is an honest portrayal of the number of visitors that your site actually gets. If your site gets more than 100,000 impressions per month, then you should be able to sell advertising, be enrolled in pay per click or be approved for just about anything what you want.

Wiithout traffic you have no clicks. Statistics show that less than one percent of people who see a banner on a website will click on it which is why link exchanges and banner sites are reluctant to do business with a site with no traffic. This is why you can't succeed with a pay-per-click affiliate program unless you have a lot of traffic.


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